What Are Backlinks in SEO, The Big Advantages of Backlinks in SEO

In the world of Search Engine Optimization (SEO), a backlink is one of the most used words. Backlin is very essential in SEO.
Backlinks SEO
The Big Advantages of Backlinks in SEO
Many bloggers who have only recently started blogging or a website often struggle to understand that what the term “backlink” means.


A backlink is a link that one website gets from another website or one website link to other websites. Backlinks make a huge or big impact on a website’s prominence in search engine results. This is why they are considered very useful, very important and very essential for improving a website’s SEO ranking. Search engines calculate or consider rankings using multiple factors to display search results. No one knows obviously how much weight search engines give to backlinks when listing results; however, what we do know for certain is that they are very important.


In addition, Here if we talk about Google’s search algorithm then Google’s search algorithm places such great and wonderful emphasis on the accumulation of backlinks that link builders (connected to each other by link) can forget the value of a link beyond search. Yes, quality (not quantity) backlinks can carry enormous weight and help bring your site to the top of a competitive SERP.


In the short term, Backlinks are incoming links to a webpage.

When a webpage (website’s page) links to any other page, it is called a backlink. In the past, backlinks were the major metric for the ranking of a webpage or a website. A page with a lot of backlinks tended to rank higher (or rank top of the on the Google search engines) on all major search engines, including Google. This is still true to a large extent.

In this post, I hope to offer you an understanding of what backlinks are, why they are essential and very important to SEO, and why they are important for your online success.

    The Big Advantages of Backlinks in SEO

Before I talk about the advantages of backlinks in SEO, you need to know that much has changed concerning backlinks in the past couple of years.

There was a time when even low-quality links or link building helped in ranking a site. But ever since Google rolled out its Penguin algorithm, the whole landscape of backlinking has totally changed.

It is very important to have backlinks from quality sites, and those backlinks should be contextual. If, for example, you have a site about a dog, and you are creating links from other niche sites about fish, these links will be of no use. Your goal should be clear to get links from authoritative and relevant sites to rank fast.


Now, let’s take a look at why it is important and essential for you to create backlinks to your site:

          1. To Improves Organic Ranking

Backlinks help in getting better search engine rankings or ranking booster.
If any of your content is getting organic links from other sites then that content will naturally rank higher with search engines.
Your goal should be to create links (links to relevant sites) to individual posts/pages along with those leading to your homepage.

          2. Faster Indexing

Everyone wants that my website will be index fast, here Backlinks help search engine bots discover links to your site or page and crawl your site effectively to index fast.

Especially for a new website, it is very important to get backlinks as they help in the faster discovery and indexing of your site.

          3. Referral Traffic

One of the major benefits or advantage of backlinks is that they help get referral traffic or relevant traffic that is very helpful to get more visitors to your website.


Generally, referral traffic is targeted and has a low bounce rate.

    How to start getting quality backlinks for perfect SEO

So now hope you understand that what the term “backlink” means as it relates to SEO and why they are very important and essential. Now let’s learn a few simple techniques for generating backlinks to your site.

One important and be with the clear with the fact that you need to keep in mind about backlink SEO is that it is not the number of backlinks which matters, but rather the quality of backlinks.



If you are using some paid services like Majestic SEO, SEOmoz PRO, Raven Tools etc. to get links to your website or webpage, you are likely going to be penalized by Google Penguin’s algorithm.



So here are some questions:

What are some of the ways to get high-quality backlinks for your blog?


  1. Write awesome and unique articles
  2. Use Broken link building method to rank fast
  3. Create cornerstone articles (Piller articles)
  4. Start guest posting or guest blogging
  5. Submit URL to web directories
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